Belly is a hot new shopping rewards startup that is making waves and has secured some strong Venture Capital support. Belly works by providing businesses with everything they need to provide their customers with a digital rewards system, including cards for shoppers iPads, software and promotional materials, and marketing information on the backend, including analytics related to customer shopping patterns.Once consumers sign up for Belly, they can also use the app or website to find other merchants that accept Belly.
This is a business friendly service works on a subscription basis, through a variety of tiered offerings that start at around $50 per month and range upward depending on how many tools and how much support a business is looking for. The company announced a $10 million investment from Andreessen Horowitz, which the company intends to use to help fuel its growth and kick its U.S. expansion into high gear.
