The daily deals space has exploded in recent years. A new site is looking for it’s own piece of the pie within the industry. Munch on Me is a new site that provides daily deals, much like Groupon or LivingSocial. However, it has two major differences over its rivals. Moreover, these differences could really allow the company to develop a brand rather quickly. First,Munch on Me only focuses on food. Secondly, the daily deals are for individual dishes, not entire restaurants. Munch on Me’s target audience aren’t people looking for any deals. Rather they consists of foodies, who are into food as an experience.
This site might be more valuable for a restaurant because it’s targeting the type of people who are more likely to become repeat customers. Time will tell how successful this concept really is. But we have a feeling that they have created a niche within a very crowded space.