Ventureweek

The daily deals space has exploded in recent years.  A new site is looking for it’s own piece of the pie within the industry.  Munch on Me is a new site that provides daily deals, much like Groupon or LivingSocial.  However, it has two major differences over its rivals. Moreover, these differences could really allow the company to develop a brand rather quickly. First,Munch on Me only focuses on food. Secondly, the daily deals are for individual dishes, not entire restaurants. Munch on Me’s target audience aren’t people looking for any deals. Rather they consists of foodies, who are into food as an experience.

This site might be more valuable for a restaurant because it’s targeting the type of people who are more likely to become repeat customers. Time will tell how successful this concept really is. But we have a feeling that they have created a niche within a very crowded space.

But in 2011, breaking into the established scene requires a fresh approach; a few companies are doing just that, by replicating the daily deals model within their own tight knit community. Which community?  The Jewish community. With headquarters in North Miami, Florida, Jewpon offers deals in Toronto, Miami, L.A., New York and Jerusalem. They will be launching in Baltimore, Boston and Philadelphia at the end of February.

Jewpon sends out discounts of up to 75% off on events, kosher restaurants and activities, stores, hotels, photography, fashion and stores.

To this date, Jewpon has partnered with 20 merchants and takes 30% from each deal, unlike giants like Groupon that can take up to 50%.

The site services 6,000 subscribers, 3,000 of which are in New York City, 1,000 in Israel, 700 in Miami and the rest are spread across the U.S. For every city, Jewpon offers one daily deal and then provides a backlog of other still active deals. This is a fresh approach to building a brand in a hot industry.